Dubai recently marked a year since it reopened its doors to international travellers. Data from Dubai Tourism shows that the city welcomed 4.1 million overnight visitors in a 12-month period from July 2020 to June 2021. This figure underscores the leading role that Dubai continues to play in global tourism recovery offering a safe, appealing, and memorable experience for travellers. Dubai’s approach since the start of the global pandemic has been one of preparedness, agility and consistency. It was one of the first cities globally to reopen its markets and businesses, and continues to stay open. This was achieved through a prudent and staggered approach to the reopening of sectors while ensuring strict compliance with globally benchmarked health and safety protocols. The gradual implementation of a multi-phase recovery programme saw Dubai opening for domestic tourists in May 2020 and international tourists in July 2020. The UAE also has one of the world’s highest per capita vaccination rates.